may 10, 1915 - New and improved Bottle
Description:
1915The tremendous success and growth of Coca-Cola encourages competitors to try to imitate Coke by offering bottles with slight variations on the trademarked name and distinctive script logo. The now famous Coca-Cola contour bottle is patented in 1915 by the Root Glass Company of Terre Haute, Indiana. The creative brief given to Root called for a bottle that could be recognized when broken on the ground or by touch in the dark.
Added to timeline:
Date:
may 10, 1915
Now
~ 109 years ago
