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jan 1, 2005 - 2005

Description:

In a Coca Cola commercial, penguins join the polar bears for a coke. This ad is described as an “Artic Beach Party.” This combination of animals led to an increase in consumers purchase of the drinks as well as other merch products.

Added to timeline:

Coca Cola Case Study

ByCaitlin DeStefano
20 Nov 2019
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0
203

Date:

jan 1, 2005
Now
~ 20 years ago

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