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jan 1, 1959 - 1959

Description:

Coca Cola advertises with a new agency, McCann-Erickson. This is the first time in the advertising that Santa is in the ad, but also elves, children, pets, and toys play a part. It is called “Refreshing Surprise.” From this point forward other people and things played a crucial role in the ads in addition to Santa.

Added to timeline:

Coca Cola Case Study

ByCaitlin DeStefano
20 Nov 2019
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238

Date:

jan 1, 1959
Now
~ 66 years ago

Images:

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