apr 3, 1985 - Coca-Cola changes its formula
Description:
Coca-Cola was losing market share to pepsi. In response to this loss it decided to change the formula that it was using to taste more like pepsi. This was called new Coke. This completely backfired and they were forced to change the formula back
Added to timeline:
Coca-Cola marketing timeline
Date:
Images:
![]()
