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apr 3, 1985 - Coca-Cola changes its formula

Description:

Coca-Cola was losing market share to pepsi. In response to this loss it decided to change the formula that it was using to taste more like pepsi. This was called new Coke. This completely backfired and they were forced to change the formula back

Added to timeline:

Date:

apr 3, 1985
Now
~ 41 years ago

Images: