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jan 1, 1950 - Time Magazine

Description:

Coca-Cola becomes the first commercial product to appear on the cover of Time magazine. The appearance solidifies Coca-Cola as an international brand. The magazine originally asks to place long-time Company leader Robert Woodruff’s image on the cover, but he refuses, saying the brand is the important thing and Coca-Cola itself should be featured.

Added to timeline:

Date:

jan 1, 1950
Now
~ 75 years ago

Images: