jan 1, 1915 - Contour Bottle
Description:
The tremendous success and growth of Coca-Cola encourages competitors to try to imitate Coke by offering bottles with slight variations on the trademarked name and distinctive script logo. The now famous Coca-Cola contour bottle is patented in 1915 by the Root Glass Company of Terre Haute, Indiana. The creative brief given to Root called for a bottle that could be recognized when broken on the ground or by touch in the dark.
Added to timeline:
Coca Cola Timeline
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