jan 1, 1985 - New Coke
Description:
marking the first formula change in 99 years. Amid negative media coverage, protests, letters, phone calls and consumers trying to fill their cabinets with as much original Coke as possible, an emotional connection was discovered between the Coca-Cola brand and its consumers.Added to timeline:
Date:
jan 1, 1985
Now
~ 40 years ago