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jan 1, 1960 - Coke purchases minuete maid

Description:

marked the company’s first venture outside of carbonated beverages. At the time of this purchase, Minute Maid accounted for a third of the sales in the juice category in the United States and had developed a reputation for the quality of its product.

Added to timeline:

15 Nov 2019
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Date:

jan 1, 1960
Now
~ 65 years ago

Images: