dec 17, 2013 - Aggressive fundraising, focus on video, more product iterations
Snapchat raises large funding rounds (Series D: $485 million, Series E: at least $200 million but possibly up to $500 million, and Series F: $1.8 billion). Since Snapchat raises money more continuously, it is hard to pinpoint a specific funding round, creating some confusion for reporting. With the additional funds, Snapchat aggressively improves the product, with changes such as Chat 2.0, the introduction of stickers, and new monetization strategies. Daily video views grow from 2 billion in May 2015 to 6 billion in November 2015 and 10 billion in April 2016. Note, however, that unlike Facebook, that counts a view only after at least three seconds on it (and YouTube, which follows a more restrictive definition), Snapchat counts a view as soon as the video start playing, making its numbers hard to compare with Facebook.
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