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sep 1, 2011 - The app was relaunched as Snapchat in September 2011

Description:

The app was relaunched as Snapchat in September 2011, and the team focused on usability and technical aspects, rather than branding efforts. One exception was the decision to keep a mascot designed by Brown, "Ghostface Chillah", named after Ghostface Killah of the hip-hop group Wu-Tang Clan.

Added to timeline:

SNAPCHAT

ByNatalie
28 Nov 2017
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Date:

sep 1, 2011
Now
~ 14 years ago
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