jan 3, 1991 - IDEO David Kelley, Bill Moggridge, and Mike Nuttall

Description:

The have led the way in adapting design thinking for business purposes

"Our roots date back to 1978, when David Kelley established his design firm, David Kelley Design (DKD). In 1991, David Kelley, Bill Moggridge, and Mike Nuttall merged their companies and called it IDEO."

"community of designers, entrepreneurs, engineers, teachers, researchers, and more"

"As early leaders of human-centered design, we keep people at the center of our work. It's a key tenet of design thinking"

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, chair of IDEO

https://designthinking.ideo.com/

Educational project of IDEO:
https://dschool.stanford.edu/
https://www.ideou.com/

Book:
https://www.creativeconfidence.com/tools