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November 30, 2025
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Public Timelines
FAQ

nov 1, 1939 - In 1939, the Retail Dry Goods Association warned Franklin Roosevelt that if the holiday season wouldn't begin until after Americans celebrated Thanksgiving on the traditional final Thursday in November, retail sales would go in the tank. Ever the iconoclast, Roosevelt saw an easy solution to this problem: he moved Thanksgiving up by a week.

Added to timeline:

21 Nov 2017
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Date:

nov 1, 1939
Now
~ 86 years ago