jan 1, 1989 - Chief Exectutive Officer

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Ohga would succeed Morita as chief executive officer. The company had aggressively expanded into new businesses. Part of its motivation for doing so was the pursuit of “convergence,” linking film, music, and digital electronics via the Internet. This expansion proved unrewarding and unprofitable, threatening Sony’s ability to charge a premium on its products as well as its brand name.

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