dec 30, 1951 - Advertising

Description:

Advertising:
Television advertising expenditures increased by 1,000% during the 1950s
“…advertising has created an American frame of mind that makes people want
more things, better things and newer things” -President of NBC

Advertising during this period reflected a conscious return to traditional family values. In a single generation, lingering memories
of the Great Depression and war were replaced by positive futuristic portrayals of the idealized modern family—mother, father, son, and daughter—enjoying the comforts of their new home, the convenience of their automobile and added leisure time together. Children were targeted for the first time, as advertising tapped
their newfound affluence. Phonographs, records, radios, magazines, clothing, and soft drinks, among other products, found
a receptive teen audience.
Advertising also portrayed society's upward mobility and prosperity, its technological superiority, and its renewed optimism.
For example, the necessity of becoming a two-car family was heavily promoted throughout the 1950s—a decade that began with
59% of American families owning a car. Within a few years, many families owned at least one car while many owned several.

Advertising for the President:
In 1952, television threw its hat in the political ring. The Eisenhower campaign
hired Rosser Reeves to create a television campaign for television.

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