feb 16, 1893 - Cyril Percy Callister
Description:
Foods, gained rights to the patent to produce processed cheese in Australia, redemption coupons for free jarsof Vegemitewere included with each packet, which boosted sales.Kraft relied on Vegemite’s significant vitamin B content as the linchpin for its success. In 1937, Vegemite gained product endorsement from the British Medical Association, which allowed it to be advertised in the British Medical Journal. Vegemitewebsite: https://sway.office.com/mpA37jSU8Am6CQxQ
Added to timeline:
Date:
feb 16, 1893
Now
~ 132 years ago