jan 1, 1927 - FUTURA TYPEFACE DESIGNED

Description:

Futura was designed by Paul Renner in 1927 and was created as a part of the New Frankfurt project. The design is based on the simple geometries that became representative of the Bauhaus style. Renner was not part of Bauhaus but he shared their beliefs regarding fonts as expressions of modernity. Renner rejected the font styles of the past, the grotesques, their narrowness and lack of a consistent system to their weights and shape forms. The design of Futura helped usher in a new Modern age and was emblematic of the era.