jan 1, 1904 - FRANKLIN GOTHIC TYPEFACE DESIGNED

Description:

Franklin Gothic was created by Morris Fuller Benton for the American Type Founders Company. Franklin Gothic has been used in many advertisements. It can be distinguished from other sans serif typefaces by its more traditional double-storey a and especially g (double-storey gs, common in serif fonts are rare in sans-serif fonts following German models but were quite common in American and British designs of the period), the tail of the Q and the ear of the g. The tail of the Q curls down from the bottom center of the letterform in the book weight and shifts slightly to the right in the bolder fonts