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October 1, 2023
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jun 25, 1960 - First televised Olympics

Description:

As the first Olympics ever to be televised and include a brand endorsement by an athlete, the Rome Games ushered in a new era of commercialism and changed the way the world viewed its Olympians. The Games also spotlighted a negative side of the competition with the first doping scandal, revealing how far some athletes would go to bring home the gold.

Added to timeline:

23 Oct 2018
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History of modern olympics

Date:

jun 25, 1960
Now
~ 63 years ago
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