jun 25, 1960 - First televised Olympics
As the first Olympics ever to be televised and include a brand endorsement by an athlete, the Rome Games ushered in a new era of commercialism and changed the way the world viewed its Olympians. The Games also spotlighted a negative side of the competition with the first doping scandal, revealing how far some athletes would go to bring home the gold.
Added to timeline:
History of modern olympics