aug 18, 1949 - “Adi Dassler adidas Sportschuhfabrik”
Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. This marked the day the Adidas' 3 stripes came to be.
Added to timeline:
History of Adidas