nov 25, 1952 - Election of 1952

Description:

[Slogan] “I like Ike” (charismatic, former general from WW2)
[appeal] ppl sought relief from Korean War, end to political scandals (‘mess in washington’)
[running mate] ran with Nixon; rumors that nixon was stealing campaign funds almost ruined it, but then he made ‘checkers speech’ by using pathos (cute dog) to win people back

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