sep 7, 1969 - Sesame Street Pre-Broadcast Testing with Real Children
Description:
CTW conducted formal test screenings with real child audiences to evaluate whether the show's formal features were actually producing the intended cognitive engagement before it ever aired. This was the first time a children's television program had been scientifically pre-tested and revised based on empirical child response data, establishing formative research as a production standard.Added to timeline:
Date:
sep 7, 1969
Now
~ 56 years ago