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jan 1, 1958 - Schwinn Sponsors Captain Kangaroo

Description:

Bob Keeshan began personally endorsing Schwinn bicycles on-air to his preschool audience, exploiting the persuasion knowledge gap as young children could not differentiate the host from the pitch.

Added to timeline:

History of Children's Programming

ByTessa Gullo
1 months ago
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18

Date:

jan 1, 1958
Now
~ 68 years ago
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