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oct 1, 1939 - Captain Midnight Launches Regionally

Description:

The radio show pioneered the Secret Squadron membership club, requiring Ovaltine purchases for decoder devices, establishing a formalized child loyalty program relying on a media-purchase-reward loop.

Added to timeline:

History of Children's Programming

ByTessa Gullo
1 months ago
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18

Date:

oct 1, 1939
Now
~ 86 years ago
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