0h 13min, apr 2, 2026 y - Fewer Adults posting on Social Media

Description:

Fewer adults in the UK are posting, commenting on, or sharing material on social media - while AI use is up and the majority of people worry about their screentime - according to Ofcom.

Across the UK, 49% of respondents said they actively post on platforms such as Instagram, Facebook and X, down from 61% the previous year, according to the regulator's latest survey of online habits and usage.

Ofcom said this, and its finding some people were choosing to post less permanent content, indicated a rise in "passive" social media use.

For social media expert Matt Navarra, it suggests people may be seeking "digital self-preservation" by turning to smaller, private spaces like group chats and DMs.

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