0h 55min, sep 5, 2025 y - Reform Conference in Midlands

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Reform UK aims to "wipe the floor" with the opposition ahead of all-out council elections in Coventry and Birmingham next year.

That was the message delivered by Warwickshire County Council leader George Finch as thousands travelled from across the country to the party's annual conference at the National Exhibition Centre in Birmingham on Friday.

Here in the West Midlands, the party's momentum appears to be building – having taken control of Staffordshire County Council and leading Warwickshire County Council.

But can Reform use its conference here as a launchpad to take its success in the shires to the region's biggest cities?

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