9 h, feb 7, 2021 y - MEDIA COVERAGE 7 February 2021 Super Bowl Cadillac Ad Timothée Chalamet as Edward Scissorhands’ Son & Winona Ryder

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FROM BRITISH VOGUE:

Timothée Chalamet On Paying Homage To Edward Scissorhands In The Coolest Ad Of The Year

BY KEATON BELL

The script for Edward Scissorhands describes Tim Burton’s titular creation as a slim, pale-faced young man with “wildly trimmed” hair and “eyes so big [that] they seem like two huge unfathomable pools”. Of course, this role was originally played by Johnny Depp in the 1990 cult classic, but the description could just as easily fit Timothée Chalamet.

A new Cadillac ad featuring the Call Me By Your Name star imagines what life would look like in 2021 for Edward’s son Edgar, who has inherited his father’s scissor hands and all of the headaches that come with them. Unable to finish simple tasks like riding the bus or catching a football without wreaking havoc, Edgar’s frustrations begin to wear on him and his mother Kim Boggs (Winona Ryder, reprising her role from the film). With some assistance from the Cadillac LYRIQ’s hands-free driving technology, Edgar finally is able to get behind the wheel.

A longtime Burton fanatic, Chalamet jumped at the chance to revisit one of the director’s most beloved cinematic universes. Airing during the fourth quarter of tonight’s Super Bowl LV, the 90-second spot sees the Oscar-nominated actor carve out a full emotional arc for his character, complete with a patchwork leather suit modelled after Colleen Atwood’s original designs. In an exclusive interview with Vogue, Chalamet shared his thoughts on teaming up with Cadillac for the project, tackling the role of Edgar, and getting to have “America’s Sweetheart” play his mom.

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