may 31, 2024 - Editors and Justin Baldoni Discuss His Version Scoring Higher on Audience Test
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According to the text recoards Baldoni's cut scored higher overall and in their key demographic. Blake's cut scored higher for the men category.
"144. Wayfarer and Sony found themselves in the unprecedented and uncomfortable
predicament of having two competing versions of the Film: one made by the Film’s actual director, and one made by a person with no contractual or creative right to even approach the editing bay, let alone make her own cut. But in light of Lively’s threat to withhold promotion of the Film, as well as her thinly veiled threat to end Baldoni’s career with a slew of false accusations, the studio reluctantly agreed to do an official audience test of both versions (again at Wayfarer and Sony’s expense). This decision was made on the understanding that Lively had agreed with Sony that, if Baldoni’s director’s cut tested higher, she would drop the matter and fully cooperate so that Baldoni could finish the Film without further interference.
145. Tellingly, in a side-by-side comparison of audience tests, Baldoni’s cut scored significantly higher with key audience demographics: "
(See Page 81 and 82)
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