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Coca-Cola introduces their first celebrity in advertising Hilda Clark, a dance hall singer.
Coca-Cola introduces a changed formula replacing the nearly century old one causing outrage among the public.
Coca-Cola introduced it's first radio program "Vivian the Coca-Cola girl".
The Andrew Sisters song"Rum and Coca-Cola" became a hit in the U.S.
Coca-Cola introduces the "Things Go Better With Coke" campaign
Robin Beck's single "First Time First Love" he made for Coke becomes the no. 1 hit in the UK and Germany.
Coca-Cola partners with Sony
Coca-Cola sponsors the first season of American Idol
Coke Studio, a live musical performance TV series is launched in Brazil and Pakistan a year later.
Coca-Cola teams up with popular artist Cee-Lo Green to create "Open Happiness" single.
One Night Only"s "Can You Feel It Tonight" provides the soundtrack for Coke's global campaign.
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