Marketing Orientation Era (1 янв 1940 г. – 1 янв 1970 г.)

Описание:

This was an important time in history because it is when companies finally started to notice that their products did not really satisfy customer needs. So as a result, they started looking more into what their consumers wants and needs are enable to sell more products and earn more profit. With all of this going on the Marketing Concept was made. It described that in order to be successful and reach goals, companies must cater to their consumers target needs to gain recognition and profit. From following this tactic, companies found that they were benefiting far more than their past techniques.

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