События
Phil Knight and Bill Bowerman
both contribute $500 to form
the company called 'Blue Ribbon
Sports'(BRS) - later to become NikeBlue Ribbon Sports becomes
Nike, named after a Greek god,
using the swoosh logo created
by Carolyn Davis for $35Bowerman comes up with iconic
sole pattern for Waffle Trainers
after putting rubber into a waffle ironRomanian tennis player
Ilie Nastase becomes the
first athlete to sign an
endorsement with NikeNike introduces patented
"Air" technology with new
Tailwind shoeMichael Jordan agrees to
endorse his own line of
Nike trainers, now known
as Air JordanThe Beatles' "Revolution"
serves as the soundtrack
for the debut Nike ad for
the new Air Max shoesFirst "Just Do It" campaign
launches with ad featuring
80-year-old running icon
Walter Stack running across
the Golden Gate BridgeActivist Jeff Ballinger publishes
report exposing low wages
and poor working conditions
among Indonesian Nike
factories. Nike responds by
instating its first factory codes
of conductNike signs a contract with
Tiger WoodsNike acquires surf-apparel
company HurleyNike signs Lebron James
and Kobe BryantNike signs Lebron James
and Kobe BryantNike acquires Converse
for $309 millionNike becomes official supplier
for NFL apparelNike becomes official supplier
for NBA apparel
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