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JANUARY 2018: set up Google Adwords, Completely redesign social media, send out advertisements to the Daily Free Press, Start running crisis drills with employees, boost online facebook postsJUNE 2018: Launch online appointment booking software, begin posting on social media 2x per dayDECEMBER 2018: launch a blog to post new contentDECEMBER 2019: launch monthly newsletterEARLY 2020: start utilizing paid advertising in larger newspapersJUNE 2020: Grow email outreach to include 75% of customer baseJANUARY 2021: GOAL - obtain 1500 followers (in total)
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