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Bruce Cleaver becomes CEO of
De Beers Group.Forevermark located in 2,200 stores globally, and De Beers Group wholly own De Beers' Jewelers.Cecil Rhodes arrived in Africa to
sell
ice to miners in 1870.The De Beers Mine
is discovered in 1871.Cecil Rhodes bought claims and
share in nearby mines in 1887.De Beers Consolidated Mines Limited is established on March 12, 1888.
Cecil Rhodes is named as founding Chairman.Ten merchants form the London Diamond Syndicate and
agree to buy De Beers' entire production.Anglo American Corporation is developed in Africa.De Beers closes all mines due to the Great Depression.Frances Gerety, a young copywriter, creates the timeless slogan, ‘A diamond is forever’.Our centenary year. We unveil the 273.85 carat Centenary Diamond.Some
event
happenedWe welcome in the new millennium
with the 203.04 carat De Beers
Millennium Star Diamond.Some
event
happenedOne hundred per cent of De Beers’
diamonds are certified conflict free.De Beers becomes a member of the
Anglo American plc group.De Beers launches The Diamond Insight
Report 2014, giving an expert
perspective on the global diamond industry.De Beers acquires a 33.4% equity stake in Synova SA (Synova),
a Swiss-based owner and
supplier of a patent protected laser micro jet technology.Forevermark brand is launched.Forevermark announces plans to bring into effect again the historic slogan, 'A Diamond is Forever'.Diamond Producers Association is formed
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