marketing as a discipine
Category: Иное
Обновлено: 3 дек 2018
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Created byHideo Kojima
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События
discovery of basic concepts and their explorationconceptualisation, classification and definition of termsintegration on the basis of principlesdevelopment of specialisation and variation in theoryreappraisal in the light of new demands and a more scientific approachreconceptualisation in the light of managerialism, social development and quantitative approachesdifferentiation on bases such as managerialism, holism, environmentalism, systems, and internationalismsocialisation; the adaptation of marketing to social change
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