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Red Bull crossroadvolume growth for energy drinks 44%Volume growth for energy drinks 6.5%Red Bull GmbH birth1st energy drink launchedProduct in Hungary, SloveniaProduct in Germany, SwitzerlandProduct in USUS RB generated 40% of RB turnoverRB Global sales = E 1.26 billionRB cans = 1.5 billionAlliance with Cadbury Schweppes in AustralaTop brand in Europe, AfricaLaunch of RBMA in BerlinRBMA in DublinRBMA in NYRBMA in LondonRBMA in CapetownRBMA in RomeRB in Wipeout 209723 new competitors in UKHighest consumption rate of RB in IrelandRB sugar-free versionRB bought Jaguar F1 team
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