10 ч 45 мин, 17 сент 2023 г. - Google's integrated ad market tools, used to plan, buy and measure advertising results. Rebranded and integrated "DoubleClick" and other acquired ad-tech

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Search Ads 360 and Display & Video 360
"With Google Marketing Platform, we’re also making changes to some of our advertising products.

Search Ads 360 is the new name for DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines.

Display & Video 360 brings together features from our display advertising products: DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Display & Video 360 allows you to execute ad campaigns end-to-end in one place, creating efficiency in how you work and helping your teams do more together.

Don’t worry, Campaign Manager and other DoubleClick products aren’t going anywhere right away. We’ll gradually transition customers to Display & Video 360 as additional features become available. "

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