9 апр 1916 г. - J. Walter Thompson retires; Stanley Resor and a group of colleagues buy him out for $500,000. Resor becomes president, establishes a market research department and closes the London office to save costs. A group of agencies forms the National Outdoor Advertising Bureau, which eventually controls about three-quarters of the outdoor national advertising in America.
Добавлено на ленту времени:
Дата:
9 апр 1916 г.
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~ 109 г назад