25 янв 1986 г. - First AIDS health campaign

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After a number of high-profile deaths, the AIDS advertising campaign sets out to shock, using images of tombstones and icebergs. It was followed early in 1987 by a household leaflet carrying the slogan "Don't die of ignorance".
This campaign was in line with the original NHS intention to improve health and prevent disease, as well as offer treatment.

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