30 июл 1894 г. - Edward Thorndike develops "The Law of Effect."

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The law of effect principle developed by Edward Thorndike suggested that responses closely followed by satisfaction will become firmly attached to the situation and, therefore, more likely to reoccur when the situation is repeated. Conversely, if the situation is followed by discomfort, the connections to the situation will become weaker, and the behavior of response is less likely to occur when the situation is repeated.

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