10 июн 2013 г. - Sony undercuts Microsoft's messaging and pricing at E3 2013

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E3 2013 Microsoft Press ConferenceIGN Wiki: "Xbox One would launch in November 2013 and cost $499 in the US. The Microsoft Press Conference was characterized by a strong emphasis on the home entertainment and TV features of the Xbox One, followed by reveals of several prominent games. "

"The Microsoft Press Conference occurred several hours before Sony's, who would go on to aggressively undercut Microsoft's messaging and pricing. While the initial Xbox One reveal in May created confusion and negative reactions to DRM and used games strategy, the E3 conference focused heavily on content. Several new games were revealed or detailed, and Microsoft presented a new content delivery vision for home entertainment. The company emphasized a cloud-centric computing world, where fast connections to remote computing resources would enable Xbox's power to grow as the generation went on. Microsoft showed a world where Kinect was inherently linked to Xbox's function, becoming a voice and motion controlled multimedia entertainment solution."

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