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PR company appointedAus Mother's DayLP for tastemakers readyAd Words readyFB remarketing readyLP ready for early adopters/past customersWhy we made the new book blog postRachel's blog on making the new bookTech blogAnna's design inspiration blogInstagram artist blogWhy we made the Aussie book blogEmail 1 - announcing new bookEmail 2 - art of the new book/Instagram artists inspired by itFB remarketing for Email 1FB remarketing for Email 2TBOE ready to provide content as neededFounders available for interviews etc.Email 3 - capitalising on any media coverageAus Father's DayPeriodi
PR company engagedTBOE provide KPIs, press pack, campaign contentPillar 1 - TastemakersPillar 4 - BAUPillar 2 - Early adopters/past customersPillar 3 - Mainstream media outletsCreate Aussie BAU profileRoll out BAU FB ads etc.Media placements (PR company)Instagram influencers posting commissioned work - FernandaPR prep for Father's Day
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