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Crescent Pure FoundedNon alcoholic beverage market valued at $131 billionNon alcoholic beverage market projected value $164 billionMichael Booth notices his aldult sons drinking Crescent PurePortland Drake Beverages revenue increases to $120.5 millionCrescent Pure Production capacity: 12,000 units / monthVP Marketing has a few weeks to finalise product positioning for Crescent PureCrescent Pure acquired by Portland Drake BeveragesVP Marketing to present findings to CEO and ManagementProduct definition due to negotiate with distributors, hire advertising agencyPlanned soft launch (California, Oregon, Washington) these states account for 15% of National beverage demandPlanned national launch of Crescent PureOther Large national beverage companies plan to launch natural versions of sports / energy drinksVP Marketing emails Director of Market Research a summary of potentiol approachesSports Drink Market valued at $6.3 billionSports Drink Market expected to reach $9.58 billionGovernment Mandated guidelines to remove high calorie sports drinks from school vending machinesMarket size for diet and low sugar sports drinks expected to increase to $2.97 billionHooper sets up online storeDirector Market Research sends VP Marketing focus group feedback via email
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