1 gen 1935 anni - 1930s-1940s: Goebbels' science of propaganda

Descrizione:

Joseph Goebbels
Dr. Joseph Goebbels was the Propaganda Minister for Hitler's Third Reich. He was recognized as a master of propaganda, as his work was discovered and studied after WWII. Goebbels and his wife committed suicide on 1 May 1945, a week before the final collapse of the Third Reich.

After the war, US personnel discovered a very large diary dictated by Goebbels. In it are his principles of propaganda. Leonard Doob's 1950 article details them from a translation of the diary by Louis Lochner (1948).

Some of the most salient principles outlined in Goebbels' guiding writings on propaganda are the following:

Hitler's Basic Principles

Avoid abstract ideas - appeal to the emotions.
Constantly repeat just a few ideas. Use stereotyped phrases.
Give only one side of the argument.
Continuously criticize your opponents.
Pick out one special "enemy" for special vilification.

Propaganda must label events and people with distinctive phrases or slogans.
They must evoke responses which the audience previously possesses.
They must be capable of being easily learned.
They must be utilized again and again, but only in appropriate situations.
They must be boomerang-proof.

References
Goebbels' Principles of Propaganda, Leonard W. Doob, Public Opinion Quarterly, Fall 1950 pp. 419-442
Propagation and Persuasion; Jowett & O'Donnell

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