27 marzo 2021 anni - Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships

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By Karin Book & Gustav Svanborg Edén
In The International Journal of Sports Marketing and Sponsorship, Vol. 22 No. 1, pages 164-178
DOI: https://doi.org/10.1108/IJSMS-05-2020-0101

The purpose of this paper is to examine how skateboarding as a community, sport and cultural phenomenon can become integrated into and drive the development, branding and marketing of a city (Malmö).

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