13 dic 2016 anni - Sex is the skate brand on everyone's lips

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GQ Online

The relationship between skateboarding and fashion shows no sign of cooling off - think Philipp Plein's quilted decks, Jimmy Choo's Sporting Club skatepark show, Ashish's catwalk models on four wheels - but new brand Sex Skateboards takes the love affair to a new level. What started as a small batch of hand-made T-shirt designs has thanks to a combination of bold, original art direction and rapidly booming social-media exposure, grown into a skate label that's about to drop its first major collection. "I had some old T-shirts lying around and spray-painted the "Sex” logo on them, not even thinking about a brand or anything,' says founder Louis Slater of its humble origins. "Then I posted it on Instagram and it turned into a company somehow!'

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