Awareness and lead generation - Repurposeable (un)corporate video for DE, maybe point to a landing page - Video series; 12 pillars, parents who champion DE, Anne, Erica and Grace - Advertised on social media; different formats on Facebook (1 min), Instagram (short), website (full length) - estimated RM5,000 x 3 months = RM15,000 (TBC pending CPA) - Targeting general family audiences in Shah Alam, Kota Kemuning, Setia Alam, Bukit Jelutong, Denai Alam, Klang... the vicinity up to 30km of Dwi Emas (1 oct 2018 año – 31 jul 2019 año)
Añadido al timeline:
fecha:
1 oct 2018 año
31 jul 2019 año
~ 10 months