The Marketing Orientation Era The marketing era revolved around identifying the customers wants and needs to develop a new product. During this time companies looked at the wants and needs of the market and consumers before beginning production on products. They began to value the quality of products rather than the quantity (1 ene 1940 año – 1 ene 1970 año)
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1 ene 1940 año
1 ene 1970 año
~ 30 years