Conwy Lloyd Morgan (6 feb 1852 año – 6 mar 1936 año)

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British Psychologist

-"Morgan's Canon" (1894)
-----Principle of parsimony: "Behavior must not be attributed to a higher mental process when it can be explained in terms of lower mental processes" (aka Ockham's Razor - when presented with a decision, always choose the easiest option)

-Wanted to give comparative psychology a more scientific basis

-Believed most animal behavior due to learning based on sensory experience

-First to conduct large-scale experimental studies in animal psychology (multiple animals in multiple trials)

-First to stop using anecdotes because they "aren't scientific"

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