Eventos
"Coke in the Morning" was launched in several test cities in 1988, with
the idea being that it would be easier to guzzle a cold can of soda than
a hot cup of wateraluminum pull-top cans, which were born out of necessity: The company
came up with them so they could be shipped to armed forces overseas.
Convenient and easily distributed, Coca-Cola began offering them to civilian
customers in 1960.At the 1936 Olympics in Berlin, Adolf Hitler, a health faddist,
insisted that every bottle of Coke have a caffeine-warning labelIn 1915, Swedish glass blower Alexander Samuelson designed the
iconic Coca-Cola bottle. The form was inspired by the cocoa bean.Dr. John S. Pemberton invented Coca‑Cola on 8th May
1886 in Atlanta, Georgia. Dr Pemberton tried it out on
customers at his local chemist, Jacobs' Pharmacy, where
it proved so popular it immediately went on sale
at five cents a glass.When the Berlin Wall fell in November 1989, the Coca-Cola people were there. They were passing out free six-packs.In 2005 the company introduced Coca-Cola Zero, a zero-calorie soft drink with the taste of regular Coca-Cola.The trademark “Coke,” first used in advertising in 1941By 1891 another Atlanta pharmacist, Asa Griggs Candler (1851–1929), had secured complete ownership of the business (for a total cash outlay of $2,300 and the exchange of some proprietary rights), and he incorporated the Coca-Cola Company the following year.Under Candler’s leadership, sales rose from about 9,000 gallons of syrup in 1890 to 370,877 gallons in 1900. Also during that decade, syrup-making plants were established in Dallas, Los Angeles, and Philadelphia, and the product came to be sold in every U.S. state and territory as well as in Canada.
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