marketing as a discipine
Category: Otro
Actualizado: 3 dic 2018
Autores
Created byHideo Kojima
Attachments
Eventos
discovery of basic concepts and their explorationconceptualisation, classification and definition of termsintegration on the basis of principlesdevelopment of specialisation and variation in theoryreappraisal in the light of new demands and a more scientific approachreconceptualisation in the light of managerialism, social development and quantitative approachesdifferentiation on bases such as managerialism, holism, environmentalism, systems, and internationalismsocialisation; the adaptation of marketing to social change
Comments