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Starbucks timeline
editar
Actualizado 26 oct 2018
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Created by
Joy Shen
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Eventos
星巴克創立
Latte
Frappuccini
Schultz 確立咖啡文化
Starbcks. com
發行 Starbucks Card 隨行卡
Christmas Blend
Pumpkin Spice Latte
Shaked Iced Tea
Breakfast Sandwich
Protein Boxes
La Boulange
Flat White
Nariño 70 Cold Brew
Nitro Cold Brew
確立主要產品
聘請霍華•舒爾茨掌管行銷業務
借債併購,引發財務危機
成長緩慢,競爭者加入
轉型成為咖啡館,大規模展店
設立西雅圖總部
轉虧為盈
上市上櫃
跨入亞太市場,成立統一星巴克
進入中國市場
上海成立大中華總部
全球最大門市:上海旗艦店
種族歧視非裔男子→全球抵制星巴克浪潮
全美門市關店三小時,進行反種族歧視員工訓練
和阿里巴巴合作,外賣服務
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